Becker Plaza exterior in downtown La Crosse
Downtown La Crosse · Est. 1970

Your La Crosse
home base
on the riverfront

Steps from the Mississippi River, downtown dining, and all of La Crosse's best moments — Becker Plaza puts you where the action is.

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Becker Plaza lobby area
Hallway in Becker Plaza
Room view from Becker Plaza
Architectural detail of Becker Plaza
About Becker Plaza

A downtown address
that works as hard
as you do

Becker Plaza sits at the intersection of convenience and comfort on 7th Street South. Whether you're visiting for a convention at the La Crosse Center, a weekend getaway to explore the Great River Road, or a quick business trip through western Wisconsin — we make sure your stay is straightforward, comfortable, and right in the center of everything.

Our building has been a fixture in downtown La Crosse for decades, and we take pride in offering clean, no-fuss rooms with the essentials done right. Free parking, central location, and a front desk that actually answers the phone — that's the Becker Plaza standard.

50+
Years in La Crosse
Free
On-site Parking
Walk
To Downtown
Accommodations

Rooms built for
real rest

Every room at Becker Plaza is designed with one goal: a good night's sleep in a space that feels put-together and comfortable.

Standard queen room at Becker Plaza
Most Popular

Standard Queen

One queen bed, work desk, flat-screen TV, and all the basics you need for a solid stay.

  • Free Wi-Fi
  • Work Desk
  • Climate Control
Check Availability
Double queen room at Becker Plaza

Double Queen

Two queen beds, extra space to spread out — ideal for families or traveling companions.

  • Free Wi-Fi
  • Extra Space
  • Flat-screen TV
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Suite room at Becker Plaza
Spacious

Suite

A separate sitting area, king bed, and more room to relax — for stays that call for extra space.

  • Separate Sitting Area
  • King Bed
  • Enhanced Amenities
Check Availability

Rates vary by season and availability. Call us for current pricing and special rates.

What We Offer

Everything you need,
nothing you don't

Practical amenities that make your stay smoother — from free parking to a lobby that actually feels welcoming.

Free Parking

Complimentary on-site parking right at the building. No hunting for street spots or paying for lots.

Free Wi-Fi

Reliable high-speed internet throughout the property — for work, streaming, or just staying connected.

Prime Location

Right in downtown La Crosse — walk to restaurants, the riverfront, shops, and the La Crosse Center.

24-Hour Front Desk

Someone's always there to help — early check-in, late arrival, or a question at midnight.

Daily Housekeeping

Clean rooms, fresh linens, and a tidy bathroom every day — because that's what matters.

Easy Access

Ground-floor rooms available, elevator access, and simple entry — no stairs to navigate with luggage.

Flat-Screen TV

Cable or streaming-ready TV in every room — for the evening wind-down after a long day.

River Access Nearby

A short walk to the Mississippi River promenade, bluffs, and La Crosse's award-winning riverfront trails.

Location

In the heart
of downtown

Becker Plaza sits at 415 7th Street South — one of La Crosse's most central addresses. You're within walking distance of the Mississippi River, the La Crosse Center, downtown restaurants, and the historic Grand Opera House.

415 7th St S, La Crosse, WI 54601
Downtown La Crosse, Wisconsin
(608) 782-2264
Call for availability and rates
Call to Reserve

Ready to book your
La Crosse stay?

Call us directly for the best rates and availability. Our front desk team is ready to help you plan your visit.

(608) 782-2264 Get Directions
Contact

Get in touch
with us

Have a question about our rooms, rates, or accessibility? Give us a call or send a message — we're happy to help.

(608) 782-2264
Call for reservations and info
415 7th St S
La Crosse, WI 54601-4642
Front Desk
Open 24 hours, 7 days a week

Send Us a Message

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